10+ years of freelance graphic design experience
Planned, coordinated, and marketed nonprofit special events
Responsible and deadline-driven
Strong leadership, organization and presentation skills
Clear communicator and life-long relationship builder
Proficient in Adobe Creative Suites including InDesign, Photoshop, Illustrator, Wordpress, Wix, Mailchimp, Constant Contact, Loomlu, Postso, SproutSocial, Direct Mail, Microsoft Office, Outlook, Volgistics and VolunteerHub.
RELEVANT WORK EXPERIENCE
Director of Marketing & Communications The Senior Source | Dallas, TX | Sept 2022 - Present
Plan and implement the marketing, advertising, and public relations strategy for the agency.
Lead a team of three creatives, work with external partners, and collaborate with the Board of Directors to support
fundraising and brand positioning goals.
Responsible for an annual budget of $250,000 as well as a 3-month $150k multi-channel advertising campaign in the first
year that resulted in 108 qualified Ameri-corps seniors volunteers.
Director of Marketing Jewish Family Service / Addison, TX / Aug. 2020 - October 2022
Lead the brand strategy, implementation, and creative development of marketing initiatives for Jewish Family Service.
Served as a member of the Key Leadership Team, contributing to and supporting the agency's fundraising and outreach goals with a variety of print and digital communication channels.
Oversaw social content calendar and marketing for programs and services.
Responsible for an integrated Annual Appeal campaign that brought in $2 million in individual gifts in 2022.
Engaged 2,350+ new followers on social media accounts in 2 years.
Marketing Manager Jewish Family Service / Addison, TX / Aug. 2018 - Aug. 2020
Designed Annual Appeal that raised $468,000, pivoted to create a fully virtual event in just three weeks due to the COVID-19 Pandemic, formalized brand standards, and increased online engagement with more than 900 new followers in 3 years.
Email Marketing: Designs and implement on-brand emails. Includes custom html coding, improving open rates, segmenting and click-through rates on Constant Contact.
Print Marketing: Concept creation, design, and follow through every step of the design process. Includes understanding print and mail house production needs and scheduling. Ensure the brand is consistent across all platforms.
Social Media/Video Content: Includes community engagement (i.e. responding, commenting, tagging, etc.) and regular content creation. Also, it includes taking a multi-channel, integrated approach to sharing content with the community on Jewish Family Service and The Resale Shop, a charitable project of Jewish Family Service Facebook pages.
Special Event Marketing: Supports the Director in all aspects of promoting Agency fundraisers including branding, collateral, PR, digital marketing, and project management. In addition, the Marketing Manager assists the supervisor with logistics, planning, and a/v support as needed.
Community Engagement Manager Jewish Family Service / Addison, TX / Sept. 2016 - Aug. 2018
Composition of bi-weekly e-blasts, social media maintenance, and designing certain print collateral. Responsible for marketing initiatives for resale store, employment services program, volunteer program and some special events.
Designed collateral that helped raised over $108,000 through compelling visual communication and concept creation for the agencies' Fall Appeal.
Raised $53,819 for North Texas Giving Day Campaign through concept creation and design.
Lead marketing initiatives that collected record-breaking numbers (118,000 diapers/wipes) for JFS Annual Diaper Shower.
Recruit, screen, interview, train and retain volunteers of all ages to enrich the volunteer department
Oversee the operation of 8 volunteer programs such as the on-site Food Pantry, Kosher Home Delivered Meals, High School Internship Program, and Older Adult programs.
Ongoing recognition, outreach and engagement of 1,200 JFS volunteers.
Complete productivity information and reports for Volunteer Department records.
Community Engagement Coordinator Jewish Family Service / Addison, TX / Feb. 2016 - Aug. 2016
Coordinate and assist with marketing initiatives, volunteer management, and special events.
Composition of e-blasts, social media maintenance, content creation, and designing print collateral.
Assist with leading on-site volunteer groups in the Food Pantry, routes for Kosher Home Delivered Meals, and assist with volunteer screening process including interviews, background checks and tours.
Lead high school internship program by locating opportunities, interviewing students, and connecting interns to DFW nonprofit agencies.
Account Coordinator Black Book Ink, LLC / Dallas, TX / Aug. 2015 – Nov. 2015
Processed job requests and assigned team members to projects in Zoho project management system
Coordinated and ensured projects were completed in a timely and accurate manner
Maintained and updated weekly status reports for clients
Scheduled emailers and Social Media posts for clients
Responsible for additional administrative tasks as needed
Marketing and Development (Intern) Jewish Family & Career Services / Atlanta, GA / May – Aug. 2014
Assisted in researching campaign strategies that helped simplify donation process
Learned marketing analytics
Updated and grew agency donor database
Media Services/Designer Texas Scottish Rite Hospital for Children / Dallas, TX / Apr. 2011 – Dec. 2012
Designed and published invitations and presentations for Junior Volunteer Program
Produced ‘Lend our Hand Campaign’ pieces which helped raise $20k for patients
Texas Christian University (TCU) Alpha Chi Omega Advisory Board 2021
Designer for Powered By Professionals, New York 2021
Astraios Chamber Music Board Member 2020
Dallas Society of Visual Communications Member 2017
Delta Eta Delta Alumnae Social Media Chair 2016
The Association for Women in Communication Member 2015
VP of Marketing for UTA Alpha Chi Omega Collegiate Chapter 2014
Girl Scout Gold Award Recipient 2012
Plano Sr. High School Yearbook Editor-in-Chief 2011
University of Texas at Arlington August 2011 - May 2015
B.A., Organizational Communication and Minor in Business Administration
Marketing Certificate, CNM Connect Fall 2017